HAVE YOU HEARD? CASE STUDY: DRAKE
Aubrey Drake Graham, or Drake, is perhaps one of the biggest names in modern hip-hop, releasing a number of hit singles including 'Started From The Bottom', 'Hotline Bling' and 'Best I Ever Had' among countless others, in addition to multiple projects of his sitting atop the Billboard 200. He initially gained fame and recognition because of his appearance on Degrassi: The Next Generation in the early 2000s, which he later departed to pursue his rap career.
Drake is also largely responsible for popularizing the term "You Only Live Once", affectionately referred to as YOLO on his song 'The Motto'. His fame and high status have led to his work becoming remixed or memed to no end, with his video for Hotline Bling, being a particular stand out, due to his eccentric clothing choice and dance moves.
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