HAVE YOU HEARD? CASE STUDY: PVRIS
Pvris (pronounced 'Paris') are an American rock band from Massachusetts, formed in 2012. Though initially starting out as a metalcore band, come time to record their debut studio album the band experienced a creative pivot, incorporating more electronic elements and pop structures into their music. Singer and frontwoman Lynn Gunn was initially apprehensive about embracing their electronic side on their debut full-length White Noise, but the album was met with critical acclaim.
Their follow up album All We Know Of Heaven, All We Need Of Hell marked another stylistic departure, trading in vibrant, chorus-heavy pop songs for a darker, more melodic approach. This too was met with critical acclaim, and the album spawned three singles; 'Heaven', 'What's Wrong' and 'Anyone Else'.
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