Who's the little bundle of joy in your life? Maybe it's a friend's baby. Maybe you're the cool aunt or uncle, or maybe, just maybe, you've made your own little version of yourself. Well done, parent!
But then what happens? As you start to take them to daycare you notice all your baby's new friends look exactly the same, and you'll be damned if you're going to let your proudest achievement have such pleb taste in music.
Solution? Get them an artist-branded onesie. With stock from the likes of Misfits, Bad Brains, Deftones, The Amity Affliction and plenty more - now they're the coolest kid in the room!
Then when it's time to pull out the embarrassing photos at the 21st, they'll appreciate how early you got them started on their punk phase.
*Sniff* They grow up so fast, don't they?