Feed Music is a not-for-profit organization that aims to ease the financial woe of touring musicians by providing them with complimentary meals from partnered businesses in the hospitality industry.
Artists will use the app and their location settings to find participating restaurants while on tour, who can then check-in and rate the cafe or restaurant, in turn helping them gain traction and expand their own business.
We were lucky enough to have a chat with Pixie Weyand, the brainchild behind Feed Music as she spoke about its conception and development, as well as what fans can do to support Feed Music.
Can you tell us a little about your personal background in the music industry?
"I have always been a giant music lover. When I was in high school I played in a bunch of bands, I played the guitar and sung a bit. I randomly used to DJ as a job for about 4 years which was an interesting phase.
I found that I naturally gravitated back to live music, although I still have a secret love for some electronic tunes. My dad was a muso, so I had a healthy musical upbringing surrounded by a heap of music I still love and respect to this day, like Paul Kelly, Renee Geyer, Crowded House, Dave Matthews, The Whitlams & Jeff Buckley.
I took over the live music venue The Zoo in Brisbane a couple of years ago which has opened me up to a whole new level of experience in the music industry which is so exciting, I feel very lucky."
How did the idea for Feed Music come about? What prompted you to start developing this?
"Feed Music was born a couple of years ago. I started a little cafe in Fortitude Valley, and I figured I wanted to help touring musicians somehow, and the one thing I could provide (food) was a pretty big essential for them.
Having a bunch of close friends in the music industry at a touring level I found there was this big misconception that playing to a full house meant full pockets...
Touring is hugely expensive and many artists struggle to make a living solely from music, many have full or part-time jobs to help to support their musical careers. I also noticed the quality of food and thought put into meals on tour was also a massive issue, these decisions have a direct effect on the mental well-being of artists. Healthy body healthy mind."
Last year, you were awarded funding from the UNIFIED grant. What was this application process like and how have you progressed since receiving this funding?
"The application process was refreshingly simple! Most grants are very overwhelming to the point I end up shutting them down before I get halfway.
Winning the grant has been such a MASSIVE help, as a brand Feed Music has no money moving through it, so having some cash enabled us to kick-start our apparel line, in the hope of getting a little bit of ongoing financial sustainability via selling Feed Music merch!"
What ideas do you have to grow and expand Feed Music in the future?
"Oh my gosh, SO MANY ideas, it's turning into a bit of a beast. We have started branching out to other creative industries like photographers, illustrators and graphic designers to give them a bit of a helping hand, working towards throwing some parties later in the year, saving for an app and a new website."
What can people do to support Feed Music independently?
"Buy our merch for sure! Go to gigs, buy artist merch, support live music!"