Events Management CEO Dennis Leone is making headlines as of late with his implementation of what is being dubbed as a "radical" marketing campaign for his addition of certified 'Vape Artists' on the lineups for various upcoming festivals and concerts.
"Running a music festival is very costly, so we're always looking to cut down on expenses in any area we can. Stage gimmicks aren't terribly necessary, but smoke machines help to build atmosphere before the band walks on stage."
Leone continues his pitch, rattling off many advantages; "Not only are vape artists cheaper, a lot of them will willingly forgo payment just so long as they get the exposure. Exposure for what, exactly? I don't understand this new millennial fad but they said that about jumping jacks too and look at the jumping jacks guy now - he's laughing!"
It's not all smooth-sailing however, as Leone reports a teething process, weeding out the true Vape Artists from the mere Vape Craglisters.
"Some professionals can rip huge clouds on stage, but most of the time it's a drunken fan trying too hard to impress their idols. The way I see it, if it doesn't constantly look overcast with at least a 40% chance of rain, they need to get their head out of the clouds."
Independent contractor Martin Schilling remains enthusiastic about what the future of vape technology could bring. "It's rewarding to be able to share the stage with so many great artists and musicians, especially after so many years of ridicule from my parents, asking what kind of employment my skill set would bring."